Essay on Lonely PlanetEssay Writing Service

Essay on Lonely PlanetEssay Writing Service Essay on Lonely Planet Essay on Lonely PlanetUsing mobile devices opens new prospects for the development of the company because mobile devices and applications help the company to deliver its products and services to their customers directly (Viardot, 2011). Mobile devices and applications provide customers with precise information and travel guide that customers are interested in, instead of sending customers huge print editions, which they read only a minor part of.At the moment, Lonely Planet faces the risk of the deterioration of its marketing performance because of the emerging conflict because of its persisting focus on print editions and emergence of digital technologies. As a result, print editions of Lonely Planet become out of date, while its digital editions could be more specific and reach the target customer group (Peters, 2012). Hence, the conflict between the traditional business of Lonely Planet, which has brought the company success, and new technologies forces the company to implement in novations but innovations will change the traditional business strategy and will move a lion share of the company’s business online.Hence, it is possible to recommend the company to enhance its online business through the wider introduction of innovations that are essential to maintain the competitive position of the company. Therefore, the company will be able to meet needs of its customers and deliver them products and services, which they need.As internet may be a problem for customers of Lonely Planet traveling throughout the world, the company can offer them text messaging and sms notifications on specific locations, where customers are at the moment, as long as their mobile phones are available (Viardot, 2011). In addition, the company can offer digital products using digital navigation using satellites to locate customers and transmit required information to them.

Using PHP and HTML on the Same Page

Using PHP and HTML on the Same Page Want to add HTML to a PHP file? While HTML and PHP are two separate programming languages, you might want to use both of them on the same page to take advantage of what they both offer. With one or both of these methods, you can easily embed HTML code in your PHP pages to format them better and make them more user-friendly. The method you choose depends on your specific situation. HTML in PHP Your first option is to build the page like a normal HTML web page with HTML tags, but instead of stopping there, use separate PHP tags to wrap up the PHP code. You can even put the PHP code in the middle if you close and reopen the ?php  and ? tags. This method is especially useful if you have a lot of HTML code but want to also include PHP. Heres an example of putting the HTML outside of the tags (PHP is bold here for emphasis): html titleHTML with PHP/title body h1My Example/h1 ?php//your PHP code goes here? bHere is some more HTML/b ?php //more PHP code ? /body /html As you can see, you can use any HTML you want without doing anything special or extra in your PHP file, as long as its outside and separate from the PHP tags. In other words, if you want to insert PHP code into an HTML file, just write the PHP anywhere you want (so long as theyre inside the PHP tags). Open a PHP tag with  ?php  and then close it with  ?  like you see above. Use PRINT or ECHO This other way is basically the opposite; its how youd add HTML to a PHP file with PRINT or ECHO, where either command is used to simply print HTML on the page. With this method, you can include the HTML inside of the PHP tags. This is a good method to use for adding HTML to PHP if you only have a line or so to do. In this example,  the HTML areas are bold: ?php Echo html;EchotitleHTML With PHP/title;EchobMy Example/b;//your php code herePrintiPrint works too!/i; ? Much like the first example, PHP still works here regardless of using PRINT or ECHO to write HTML because the PHP code is still contained inside the proper PHP tags.

SWOT and PESTEL Analyses in Business Planning Essay

SWOT and PESTEL Analyses in Business Planning - Essay Example For the purpose outlined above, it is imperative to discuss what is business planning first and how the analysis of the business environment figure play its part. Essentially, the concept of business planning should be self-explanatory or that its meaning should be plain and obvious. However, the process is actually technical and scientific and claims an important field of research in the area of business management. Perhaps the simplest but best understood definition is that it is an undertaking in the real world done in order to understand where an individual or an organization is coming from and what the future may hold. Out of this conception, it easy to understand how business planning can be fundamental in successfully starting a business and in operating established businesses. Mylonas, Harvey and Hodges (2007) listed several reasons why a business plan is crucial for start-up organization. The four most important of these are: 1) to determine the feasibility of a business idea; 2) to set the goals and outline the plan of action to achieve them; 3) develop business strategies; and, 4) help in implementing research to subsequently establ ish a business direction. And yet, business planning is needed by companies that are long past their startup stage and that they, as a rule, are useful in all stages of an business organization’s life span. ... According to Bessant and Tidd, most of these are in the area of marketing and finance, and that most plans are also bound to fail in identifying analysis on potential competitors and comprehensive financial forecast, among others that contribute to limited successes. (p170) Ideally, a business plan, according to Kariv (2011), â€Å"guide a firm’s management and staff in carrying out new projects; to guide retailers weighing the prospects of mergers; to manage mergers; to deal with rapid growth; to set priorities when planning changes; to capture new clients; to deal with difficulties and contingencies† or to address â€Å"a new financial situation relevant to the company; significant changes in the market, such as shifting tastes, changes in regulations, fluctuations in the purchasing climate; development of new products† and so on. (p138) Evidently, the list of reasons is quite numerous and diverse. But these underscore the fact that the requirement is based on the issue of survival for companies in today’s highly dynamic and competitive business landscape. In other words, a business plan can be used as a roadmap that addresses each need and requirement of an organization in all stages of its operations including the circumstances encountered. It is a tool for individuals within the organization so they can align for the company’s organizational processes and strategies to business objectives, among other goals such as change intervention, crisis management and so forth. In order to do this, however, there is a requirement for sufficient information and analysis on the business environment. The Analysis of the Business Environment A critical stage in business planning is the analysis of the business environment. The idea is that such

Collapse of Communist rule Essay Example | Topics and Well Written Essays - 750 words

Collapse of Communist rule - Essay Example Over the years, Communism had slowly eroded away the feeling of security and freedom that many citizens in countries such as Poland, Hungry, and Bulgaria craved. The world was a different place and the countries of Eastern Europe wanted to become a more integral part of the global community (Devinatz 318). This did all come to a head in 1989 as Communism as we knew it quite simply, and quickly, collapsed. Interestingly enough, the change that came to Eastern Europe had its foundation in various sectors of society that wanted a new form of government. Change began to happen from the inside out as members of different political ideologies began to become influential in the state. In Poland, for example, the free trade union Solidarity movement in the late 80s began to receive massive support from the Polish people. By June 1989, they had take control of the Senate, leading to a non-Communist Prime Minister. This contributed to the eventual collapse of Communism from within, leading to a near domino effect as the wave of anti-Communist sentiment flowed into Bulgaria and Hungry. It would only be a matter of trim before that Iron Curtain fell once and for all, and its effects were almost immediately felt in German and the Soviet Union. Reunification of Germany One of the factors leading to the tearing down of the Berlin Wall can actually be attributed back to the changing society in Eastern Europe. East German citizens began to realize that their freedoms had been squashed under Communism, and their spirits rose when they witnessed what was happening in the nearby countries of Poland, Bulgaria, and Hungry. As history tells us, demonstrations began to occur throughout East German society, the largest of which occurred when Mikhail Gorbahew visited Berlin in October 1989. Citizens from all over the region were demonstrating for the rights to be a free populace and to be rid of Communism. Gorbadhev himself, quite surprisingly to some, warned Communist leaders at the ti me that it appeared a near revolution was at hand and that they needed to listen to the cries of the people. This was the true reality of what lead to East German reunification with Germany. For one of the first times in Communist history, the leaders began to heed the cries of their people. The protests began to grown in number and by November of 1989, East Germans were actually permitted to freely cross into West German, leading to the destruction of the Berlin Wall that had long divided the two countries. End of the Soviet Union By 1991, the block of republics comprising the Soviet Union was the last remaining bastion of Communist Rule in the region. In the case of the Soviet Union, it can be seen that t was growing increasingly difficult to properly care for and maintain such a massive regime that had been built over the years in the 13 various states comprising the former Soviet Union. The truth is that there are numerous factors, many dating back to the days of the Cole War, t hat contributed to the eventual collapse of the entire system, and the eventual granting of independence to the various countries comprising the Commonwealth of Independent States. The reality was that it was certainly too large of an undertaking to create a truly centralized and unified state that

Marketing Mix Apple Essay Example for Free

Marketing Mix Apple Essay In the economy, the marketing has an important position which decides almost the success of the company or the brand. Most of well-known brands in the world also have a good marketing plan; Apple is the best example for having excellent marketing strategies. In this essay, the marketing mix strategy of Apple will be discussed to understand how Apple makes their high value in more details. The first thing to take account into marketing mix strategy is the product. As already known, Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sell consumer electronics, computer sofware, and personal computers. Apple provides the customer a wide range of product that covers many field of technology. For instance, the most special invention of Apple is Apple Macintosh, they have many kinds of Mac with many different size and options of configuration. Moreover, IPod was known as the first mp3 player of the world. It is not only the mp3 player but also the symbol of music fashion. Until now, IPod still affects gradually to market of mp3 players. In addition, in the last five years, Apple has created new-brand market for smartphone with their special product – IPHONE. From IPhone 2G, 3G, 3Gs, 4G, 4Gs to 5G, IPhone always make a big wave to the technology world. That proves products of Apple always have strong range to the technological market. What is more, another invention of Apple that also makes a new move of technology is IPAD. It leads for a new century of tablet. Now IPad may be known as the best tablet in many customers’ s mind. Beside that, Apple gives their customer many other products such as iTunes, accessories, and service. Second, price also is important part of marketing mix strategy. The price of all products of Apple is now low compared to their competitor’s product’s price but there is a reason for this issue. Apple is the premium brand that does not compete on price. They may dominate the market even though their price may be quite high in some countries. Generally, Apple is proud that their products is union between technology and liberal arts so they not just sell products, they sell art. IPhone, Ipad, and IPod also are symbol of fashion. In conclusion, the price of Apple’s product is made for their customer’s value. The next is place. Apple’s headquater is located at Infinite Loop, Curpetino, California. They have over 200 retails around the world. Major cities have at least three big stores, more important, the customer not only purchase products but only can test them, receive supported imformation, and they may not buy products if they do not want. This is the key of success of Apple to satisfy their customer. Finally, promotion create difference of Apple’s marketing mix strategy. Apple just use launching new product to promote their products with their great ability of presentation of Apple CEO – Steve Jobs. Moreover, Apple does not join CES exhibition or any advertising. In addition, Apple made a big unchangeable symbol in customer, therefore, the customer always compare their product to their competitors’s prodcuts. It is indirect to promote for Apple. Beside that, the online Apple store offers free ship for the orders over $50, iTunes gift card, and special discount for refunished products. In conclusion, marketing mix strategy creates the brand of Apple. There is a wide range of product such as Iphone, Ipad, Ipod, and Mac with suiable price for their prenium brand. They have big network of great retail and unique promotion. Reference: www.wikipedia.com www.marketingteacher.com

Analysis of Shelleys Ode To the West Wind :: Ode to the West Wind Essays

Analysis of Shelley's Ode To the West Wind In "Ode to the West Wind," Percy Bysshe Shelley tries to gain transcendence, for he shows that his thoughts, like the "winged seeds" (7) are trapped. The West Wind acts as a driving force for change and rejuvenation in the human and natural world. Shelley views winter not just as last phase of vegetation but as the last phase of life in the individual, the imagination, civilization and religion. Being set in Autumn, Shelley observes the changing of the weather and its effects on the internal and external environment. By examining this poem, the reader will see that Shelley can only reach his sublime by having the wind carry his "dead thoughts" (63) which through an apocalyptic destruction, will lead to a rejuvenation of the imagination, the individual and the natural world. Shelley begins his poem by addressing the "Wild West Wind" (1). He quickly introduces the theme of death and compares the dead leaves to "ghosts" (3). The imagery of "Pestilence-stricken multitudes" makes the reader aware that Shelley is addressing more than a pile of leaves. His claustrophobic mood becomes evident when he talks of the "wintry bed" (6) and "The winged seeds, where they lie cold and low/ Each like a corpse within its grave, until/ Thine azure sister of the Spring shall blow" (7-9). In the first line, Shelley use the phrase "winged seeds" which presents images of flying and freedom. The only problem is that they lay "cold and low" or unnourished or not elevated. He likens this with a feeling of being trapped. The important word is "seeds" for it shows that even in death, new life will grow out of the "grave." The phrase "winged seeds" also brings images of religions, angels, and/or souls that continue to create new life. Heavenly images are confirmed by his use of the word "azure" which besides meaning sky blue, also is defined, in Webster's Dictionary, as an "unclouded vault of heaven." The word "azure," coupled with the word "Spring," helps show Shelley's view of rejuvenation. The word "Spring" besides being a literary metaphor for rebirth also means to rise up. In line 9, Shelley uses soft sounding phrases to communicate the blowing of the wind. This tercet acts as an introduction and a foreshadow of what is to come later. Shelley goes on to talk of the wind as a "Destroyer and Preserver" which brings to mind religious overtones of different cultures such as Hinduism and Native Indian beliefs. The poem now sees a shift of the clouds which warns of

Capital One Financial Corp: Setting and Shaping Strategy Essay

Strategy Capital One Financial Corp’s strategy is to develop and market products and services to satisfy the demands of a competitive and ever-changing marketplace by utilizing information technology for mass customization which will deliver the right product to the right customer at the right time and at the right price. Such a strategy requires the employment of talented people and a flexible culture promoting innovation to help identify, develop and market products and services. Capital One’s information-based strategy, or IBS, serves as the strategy to improve operations in every aspect of the company. IBS technology enables Capital One to provide more valuable products, thereby creating a positional advantage over its competitors. However, by focusing on the IBS capability as its sole competitive advantage, Capital One neglects any positional advantages, such as its brand, that might become more valuable than the potential advantage IBS might yield elsewhere. Analysis Capital One makes it a point to hire the top talent from top schools. Even though this is an important initiative to obtain quality assets, it is just as important to organize such assets in a way that achieves competitive advantage. Capital One has done a good job aligning its organizational structure with its strategy. Its functional structure enables Capital One to facilitate technical excellence within each function and still achieve cross-functional sharing of information or knowledge due to its loose coupling of departments. By aligning the internal organizational structure with the talented resources they become a source of competitive advantage. Capital One created a culture that rewarded data and fact-based decision making which flattened its hierarchy and promoted innovation. Employees were empowered to test and learn through all aspects of the organization. Performance reviews were conducted by peers and bosses, providing constant feedback. Compensation was heavily weighted on cash bonuses and long-term incentives; further aligning employee behaviors with the long-term goals of the company. Departments were encouraged to work closely with each other, which promoted information sharing. This loose coupling benefited Capital One’s explorative initiatives in finding completely novel ways of doing things, rather than doing the same things better than the competition. Capital One’s IBS capabilities aligned with its internal functions enabled it to differentiate its credit card product offering from the existing competitors. In so doing, it attracted the lowest risk applicants creating a completely new super-prime market segment. Due to the explosive success of the credit card divisions, it would be very easy to support the Summit Acceptance Corporation initiative. The IBS capability was easily applied to the credit sector, and one would deduce that this competitive advantage would be successful in other credit-based markets. Even though Capital One was in a position to easily leverage its existing IBS capabilities into products not previously considered, it would be difficult to support the America One initiative. There was a lack of synergy with Capital One’s existing operations, and the telecommunication market was a drastically different industry. Alternatives Even though Capital One experienced rapid growth and success in the credit industry due to its superior IBS capabilities, it is clear that the company’s strategy is lacking exploitive competencies. Systems have become increasingly complex and duplicative which could impact Capital One’s ability to react to environmental changes quickly. The company’s explorative focus on growth and change has made it difficult for the finance division to forecast effectively. The company must continually develop and deepen its current IBS advantage if it is to meet the challenge of competition both locally and globally. They are great at exploring new opportunities but fall short from further exploiting those markets. They were able to get things done operationally, but were not able to add any additional value. Capital One needs to recognize that environments change and as they explore new opportunities, they may want to create new forms of competitive advantage. By focusing on the IBS capability as its sole competitive advantage, Capital One neglects any positional advantages, such as its brand, that might become more valuable than the potential advantage the capabilities might yield elsewhere.