Marketing Consumer Behavior Management

Question: Discuss about the Marketing Consumer Behavior Management. Answer: Introduction: Hublot, headquartered in Switzerland was founded in the year 1980. The company is known as a boutique watch maker with 330 individually hand-assembled components make up this distinguished movement. The companys decision to introduce Michael Clarke was seen as a major move to include him in the spot of brand ambassador along with Usain Bolt and Pel who are already associated with the brand. Michael Clarke is well known as one of the best batsman of all time. He has been known to dominate the cricket world since his debut in 2003. The main decision to appoint Michael Clarke as the brand ambassador of Hublot was seen to increase consumer Awareness and presence in Australian cities such as Brisbane, Botany, Melbourne, Perth, Surfers Paradise and Sydney. The consumer perception is often identified as the criterion to stimulate the selling aspect of a product. The main products associated for the launch in Australia has been identified in form of products such as Big Bang Unico King Gold Ceramic model and Big Bang Black Magic for day-to-day use. The premium craftsmanship of the watches is ensured to Discover the immaculate creation of Hublot timepieces and Ground breaking innovation, changing the world of horology makes the brand one of the Pioneers of the most innovative movements. These aspects of the brand are seen as the main elements to draw customer Attention. Customer motivation is seen to be directly related to the Maslows hierarchy of need. It has been observed that the various types of the purchasing decision associated to the brand have been identified in form of the purchasing of luxury item. As per the categories of the needs specified in the Maslows hierarchy of need, the desire for this types of the need has been placed in the higher order esteem needs. Hublot makes every effort to bring the greatest possible satisfaction among the customers. It has further aimed to improve continuously the service. The various types of the initiatives provided to learn about the consumer behavior has been identified in form directly providing the services with the nearest retailer. By this decision how has the Consumers depicted changes in Attitude and Decision Making? The various types of the decisions taken by Ricardo Guadalupe has been seen with launching of revolutionary chronograph: the Big Bang. The introduction of this range of product in market has been able to revolutionize the chronograph with Grand Prix dHorlogerie event in Geneva. The aforementioned models of the watch have been able to relate to the different types the needs of the consumers. It has been further observed that the different aspects of the changes in the attitudes of the people have been seen with increased demand. What is the various scopes of improvements for Hublot? The various types of the scope of improvement with Michael Clarke as the new brand ambassador has seen to be attracting the demand of thee various types of sports enthusiastic people especially related to the cricket. It has been further identified that the main sport of Australia has been seen with cricket and the country has several scope of improvement by drawing the potential buyers who are regular viewer of cricket. The watch has been designed to meet the different aspects of the needs, which are seen to related to serve as an occasional wear as well as day to day use. The Big Bang Unico King Gold Ceramic model has been designed to meet the various types of the needs which are seen to be related to meet occasional requirements. It has been further observed that the company has been seen with the introduction of Big Bang Black Magic for everyday use. What are the different types of the barriers faced by Hublot ? The main barriers of the company has been directly identified in form of the various types of the existing brands in Australia such as Asidas, Adina, Armani Exchange, Bering, Citizen, Lorus and Police. The different types of the barriers have been further identified in form of the various types of the other premium brands, which might influence to change the consumer. The different types of the other premium brands have been further identified with brands such as Skagen, Jag and Storm. Despite of the varied range of the watch companies to give competition to Hublot, the distinction can be made with the unique promotional ideas such as selection of the brand ambassador as Michael Clarke. By this decision, the company has been able to get the scope to get a competitive advantage over other companies. List of Bibliography Cdn2.jomashop.com. (2017). 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